FitFits Flyer

Concept sales flyer for FitFits, a large clothing store for men and women. As the brand wishes to close current stores and move to a completely different location under a new brand, they requested a flyer design that promotes a large clearance sale with bold colors and typography, while still coming off as trendy and classy. The target audience is men and women of the ages 16 to 30.

Light purple colorCyan colorPink colorWhite colorDark purple color
Instrument Serif

Primary Typeface

Urbanist

Secodary Typeface

I sought to show eye-catching colors while still highlighting the target audience by using images of various individuals that fit the cri​​​​​​​teria. The primary typeface draws attention to the more prominent keywords of the flyer.

The flyer on a mockup posterThe flyer on a mockup bus stop ad

I created the final flyer design in Affinity Designer, with photo manipulation in Affinity Photo.

Full flyer, showing three individuals in various clothing styles. Title text reads "Extreme clearance sale". Subtext reads "Save up to 75% on clothing". Footer says "FitFits" and shows an example address and social media.