Planet Logo

Process

The concept started with using a fish, an animal that is extremely diverse and found all over the world, which also lends to the idea of the fish encircling the globe. All colors are selected from the ocean. Rubik was chosen as the typeface for its rounded corners. The golden ratio allows for a mathematical approach to the curvatures in the logo design.

An example of a product the brand could offer is a water bottle, leading to their label on the mockup shown.