Planet Logo

The project brief is to design a logo for the concept brand Planet, which offers a variety of vacation destinations. The logo should be abstract and use blue as its main color.

I picked the blue color palette from images of the ocean. I used the typeface Rubik due to its rounded edges.

For the logo's main focal point, I decided to use a fish due to being such a varied animal found all over the world, matching the variety of vacation destinations the brand offers. The design utilizes the Golden Ratio, which is the mathematical ratio 1.618:1, commonly found in nature. Utilizing it in design can achieve an organic and balanced composition.